Fewer people are finding businesses on Google Maps.
Views, calls and direction requests on many Business Profiles have been falling month after month. Each lost view is a customer who went to whoever showed up instead. A report shows exactly what changed for a business, and what will bring the numbers back.
- Maps views, sample month
- -22.7%
- Maps views, sample month
- Calls from the profile
- -31.0%
- Calls from the profile
- numbers falling
- 5 of 5
- numbers falling
The report Sunrise Bakery received this month
Sunrise Bakery on Google Maps, August 2026
412 Hayes St, San Francisco, CA
Needs attention
5 of 5 numbers fell compared with the previous period, 22% on average. Fewer people are finding and contacting this business on Google.
- Search views
- 4,12018.4%decrease
- Maps views
- 2,31022.7%decrease
- Calls
- 3831.0%decrease
- Directions
- 9526.5%decrease
Profile views, last 28 days
What would help
Based on this month's numbers, these are the changes with the biggest effect.
360° photos and a Google Street View virtual tour
Professional 360° photos of the premises, stitched into a walkthrough and published on the Google Maps profile and in Search. People look around inside before they decide to visit.
The single biggest lift for a weak profile: more views, longer visits, more direction requests.
Reply to this email and we will arrange it.
Reply to this email with any questions about the numbers.
- Business Profile Performance
- Google Maps
- Google Search
- Delivered by email
What the report shows
The same numbers Google keeps for every Business Profile, compared with the previous period. Most owners never open them, so a decline goes unnoticed until the phone stops ringing.
Views on Google Search
Times the profile appeared in Search results.
12,480 this month
Views on Google Maps
Times the profile appeared on Maps.
7,204 this month
Calls
Taps on the call button.
312 taps on Call
Direction requests
Requests for driving directions.
748 route requests
Website clicks
Clicks through to the website.
498 visits
Reviews and rating
New reviews this period and the current average rating.
4.7 stars from 318 reviews
Why the numbers fall, and what turns them around
Google shows the profiles that give people the most to look at. A profile with old phone snapshots and a handful of reviews slips down the results, and the businesses next door take its place. Every report ends with the fixes for that business, in order of effect.
360° photos and a Google Street View virtual tour
Professional 360° photos of the premises, stitched into a walkthrough and published on the Google Maps profile and in Search. People look around inside before they decide to visit.
The single biggest lift for a weak profile: more views, longer visits, more direction requests.
- Published on Google Maps
- Shown in Google Search
- Added to the Business Profile
- Delivered within days
Professional photos of the premises
Interior and exterior photos shot for Google Maps, replacing dark phone snapshots with pictures that make people want to come in.
Profiles with recent, good photos get noticeably more views and route requests.
Local SEO for Google
The right categories, services, keywords and consistent listings so the profile shows up when people nearby search for what you do.
Higher placement in Search and Maps results for local searches.
Tap-to-review cards and stands
NFC cards and counter stands. A customer taps their phone and lands straight on the Google review form, no searching required.
A steady flow of new reviews, which lifts both rating and ranking.
Review management
Replies to every review, a plan for asking happy customers at the right moment, and handling of unfair ratings.
A rating people trust and a profile that looks looked-after.
A simple website, ready in 72 hours
A one-page site with opening hours, services, photos and a contact button, linked from the Google profile and built with the SEO basics in place.
Somewhere for website clicks to go, and a profile that looks complete.
QR menu for restaurants and cafés
A digital menu guests open by scanning a code at the table. Easy to update, and it can be linked from the Google profile too.
Fewer questions at the counter and a menu that is always current.
Ask for help with a profile
If the numbers for a business look like the ones above, send us the Google Maps link. We check the profile, prepare the report by hand, and say what would help first.
Include the business name and the address the report should go to. We reply within two working days, usually sooner.